Matterport is a renowned brand for its innovative technology and avant-garde immersive 3D models brought into the application to enhance collaboration and accelerate project management. Our team at AB3 visuals add their difference through their Matterport virtual tour expertise to deliver its advantage for businesses.
An immersive visual branding with ab3 visuals & matterport 3d tours
Immersive technology integrates virtual content with the physical surroundings to allow the viewer to engage and experience the visual naturally via blended reality. These technologies have helped businesses reach their customers online and offer an authentic visual experience about their offerings.
With the pandemic widening the gap between businesses and consumers, it became almost impossible for brands and companies to attract their customers. Industries like real estate, and hospitality, struggled to target and reach their customers.
Intelligent technologies such as the Matterport virtual tour acted as a fulcrum for businesses to pull in their customers to offer a safe experience while optimizing the workflow and knowledge for better results.
Here’s how immersive technology like Matterport 3D tours proves beneficial for businesses:
Enhanced customer engagement
Consumer habits have changed drastically over the lockdown period. From how and where to access media to how we perceive and associate with brands, this shift has profoundly affected different companies' marketing and advertising activities. Immersive technology offers a richer and more rewarding user experience that boosts brand engagement and customer retention. The experiential marketing resulting from virtual tour technology leads to a stronger connection with the audience.
Drive greater audience response
Business ads are no longer the way they were supposed to be ten years back. With a significant technological shift in the industry, marketing is now all about being “fresh.” AR, VR, drone, and aerial photography/ video ads offer an interesting perspective and engage customers deeper. Immersive technology provides a fresher approach while revolutionizing advertising and marketing, breaking away from traditionally intrusive and boring ads.
Remote collaboration like never before
In older days, collaboration in the business world was nothing more than sharing presentation slides and video conferencing. Apart from the customer-side benefits, the VR experience enables employees to share spaces while working remotely.
Evoking an emotional response
The 360 Matterport tour technology offers a holistic sensory experience for the viewer. It helps businesses target their customers emotionally to strengthen the bond while evoking an innate brand connection with them. Smart technology facilitates brands to offer a “feel good” experience with those potential customers that want to connect with them.
Putting focus entirely on the customer
Experiential marketing focuses entirely on consumers while building strong consumer relationships. This facilitates businesses to mimic the physical consumer experience online while maximizing brand engagement.
Additionally, it helps companies reach their customers first, even before making a purchasing decision. With a vivid demo of the know-how of a product/ service, immersive experiences offer a quick and simple way to give audiences a chance to “try before you buy.”
While the benefits can be endless, eventually, everything boils down to the accuracy of the application. Matterport 3D tours are an impressive technology that has the potential to transform your brand image. However, the right experts can help you fully leverage this space. If you would like to learn how we can add value to your business, connect with us or browse our website now.